Discover the core values that shape our work and inspire our future.
To empower manufacturers, distributors, and FMCG companies by delivering accurate, real-time data on retail outlets and wholesale markets, enabling smarter decisions and efficient market reach.
To be the leading provider of retail and wholesale market intelligence across emerging markets, driving innovation in data collection and market mapping technologies.
Identification, classification, and geolocation of retail outlets for effective market reach.
Comprehensive mapping and data collection of open market locations and activities.
Planning and optimization of delivery and sales routes for maximum efficiency.
Real-time tracking and visualization of sales and distribution activities.
Strategic expansion of sales territories to increase market penetration.
Defining and managing clear boundaries for distributor operational areas.
Organizing and segmenting sales territories for optimal team performance.
Visual overview of sales distribution and performance across regions.
Comprehensive audits for Key Distributors and retail stores ensuring compliance.
Training programs tailored to enhance skills in marketing, sales, and mapping.
Integrated marketing strategies combined with sales and mapping expertise.
Deep shopper insights through immersive channel research and analysis.
Engaging shoppers in open markets to drive brand awareness and sales.
Efficient product distribution strategies to ensure timely delivery.
Robust telemarketing systems to boost customer engagement and sales.
Data collection and management for retail outlets to support business decisions.
Supporting trade activities with comprehensive accompaniment and assistance.
Guiding sales teams with navigation tools to optimize routes and visits.
Digitization of facilities for better asset management and operational insights.
| CHANNEL TYPE | OUTLET TYPES |
|---|---|
| Modern Trade Coverage | Big Supermarket |
| Small Supermarket | |
| Fuel Station SM | |
| Neighborhood Coverage (Groceries) | Wholesaler |
| Large Grocery | |
| Medium Grocery | |
| Small Grocery | |
| Neighborhood Coverage (Raw Food) | Large Raw Food Grocery |
| Medium Raw Food Grocery | |
| Small Raw Food Grocery | |
| Neighborhood Coverage (Food & Beverages) | Large Restaurant |
| Medium Restaurant | |
| Small Restaurant | |
| Large Drinking Bar | |
| Medium Drinking Bar | |
| Small Drinking Bar |
| CHANNEL TYPE | OUTLET TYPES |
|---|---|
| Open Market Channel | Big Supermarket |
| Small Supermarket | |
| Wholesaler | |
| Large Grocery | |
| Medium Grocery | |
| Small Grocery | |
| Large Raw Food Grocery | |
| Medium Raw Food Grocery | |
| Small Raw Food Grocery | |
| Specialized Channel | Pharmacy |
| Cosmetics | |
| Mother Care | |
| Horeca | Hotel |
| Restaurant | |
| Canteen |
In today’s competitive market, understanding where your retail outlets and wholesale markets are located, what types they are, and how sales patterns evolve is crucial. We specialize in collecting and analyzing this critical data to empower manufacturers, distributors, and FMCG companies with actionable insights. Our expertise supports smarter market research, efficient distribution planning, and effective sales strategies — helping your business stay ahead, optimize resources, and maximize revenue.
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